When he really wants a kiss and a cuddle, he exclaims, "a kiss, a kiss".
There's not a time I can resist this. So in the middle of the night, when I'm pretending to be asleep and he's woken up to 'play', he'll suddenly say, "a kiss", and I've not yet discovered the discipline to keep on pretending to be asleep. Instead I roll over and give him a big cuddle. In the middle of dinner this happens, too, and, once again, we always get up and go over and give him a kiss. Dinners can take a while.